Services
Voice
We guide brands through the process of finding & refining their own voice applicable across all channels – digital, print & real-time experiential
Personality
We concept & create new brands that stand out from the crowd and offer a fresh, focused & enhanced take on content
Identity
We invent brand names, positioning & communication strategies using our abundant communications toolbox
Experience
We develop & design travel experiences that will make your brand unique, tapping hyperlocal resources and our wide-reaching global network of media insiders
Creativity
We brainstorm creative campaigns & innovative ways to articulate your brand story through meaningful content that connects with your audience & delivers results
Direction
We audit all your content across various channels & make sure it is in line with your brand strategy, your values & your overall mission
What we do
for your own
storyline
- creative copy for brand-new websites & rebrands
- brand magazines supercharged with long-form editorial features
- smart newsletters & sharp social media posts
- engaging content for brochures & other marketing materials
- punchy video & photo captions
- snappy messaging for hotel brand collateral
Our work
Substance magazine
Our love child, the gorgeous annual Substance magazine that we put together and edit for Valamar, Croatia’s premier hotel group
Zagreb 4 You
The fun & funky Zagreb 4 You for Zagreb Tourist Board delivers snazzy content on what’s hot & happening in the city
- sustainability & regeneration in travel & beyond
- new ways of life & communities
- travel as a tool for self-discovery & growth
- innovation & creativity in everyday life
Our story
Our founder, Anja Mutić, is an award-winning travel writer and editor with more than two decades of experience crafting, producing and curating travel content. Her work has been published in The Washington Post, Travel + Leisure, Conde Nast Traveler, National Geographic Traveler, BBC Travel, Wall Street Journal, Lonely Planet and many other publications.
Anja has spearheaded destination marketing campaigns that resulted in superstar media coverage; consulted for tourism boards, travel agencies and hotel groups; gave keynote speeches at hospitality conferences; and wrote undercover hotel reviews for The New York Times and Conde Nast Traveler.
A storyteller at heart and a writer by calling, Anja swapped her globetrotting life out of a suitcase for a more rooted way of being, taking fewer trips that make deeper impact. Storyline Studio is an extension of her long journey in the travel media space as Everthenomad, with a fresh focus on content creation and storytelling for travel and hospitality brands.
In addition to her own know-how and unique perspective, Anja brings together bespoke global teams of creatives – from writers, photographers and filmmakers to illustrators, designers and PR mavens – to deliver 360 turnkey solutions, enhance brands and craft new narratives for standout results.
What's your story?
info@storylinestudio.agency
